The headline determines a reader’s next move. Will they continue to read or walk away?
The tricky part is coming up with a headline that is not boring, but instead captures your reader’s attention without being misleading or flimsy.
As a copywriter, active and compelling language play an important role in drawing your audience in for more. [...]
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As a new copywriter, I am taking in everything I can get my hands on to learn more about the craft. I don’t have a marketing degree, so anything I have learned about advertising and good copy is self-taught through informal education. My Psychology degree probably comes in handy, but zoning in on copywriting is [...]
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Are you ready to make some serious money as a writer?
With all the information out there about copywriting, I will not attempt to cover it all in one post. One of my regular contributors, Chris Hoole, has written dozens of posts on copywriting. Today, I am going to address those who are just starting out, [...]
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Online copywriting, particularly for the web, can be a great alternative to the nine to five. Imagine never having to commute anywhere, being able to spend more time with your family, being able to choose your hours, and having more control over how much you earn? If you have reasonably good writing skills and a [...]
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The post is about enjoying the unique and wonderful lifestyle offered to those of us lucky enough to work as online copywriters.
An aspect of human nature which can be as damaging as it is beneficial is our ability to adapt to just about any situation.
While this is great if you get lost in the rainforest [...]
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About Author: Beth Ann Erickson is Queen Bee of Filbert Publishing and the only writing ezine that’ll make your writing sparkle, help you write killer queries, and get you on the road to publication fast. Better yet, you’ll receive the e-booklet “Power Queries” when you sign up for your free subscription. Subscribe today at http://FilbertPublishing.com.
Landing [...]
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