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Inspired to Follow Your Dreams from a Football Player

by Julie McElroy on December 16, 2011

Discouragement with a side order of doubt is often on the menu of a writer who hasn’t found her way yet. There are days when everything seems to be working against you – no clients, too many clients, or a simple lack of inspiration. Maybe as a fledgling writer, you have felt like giving up. [...]

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How to Create Your Writing Content Strategy

by Julie McElroy on December 9, 2011

As the end of the year draws near, it is common to start rethinking about your goals – your personal life’s goals, your fitness and diet goals, and your career goals.
In the career sense, I am always thinking about my writing goals, but often times, they seem to fall to the wayside. Each year, I [...]

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8 Reasons Why You Should Read the Gary Halbert Letters

by Julie McElroy on November 22, 2011

As a new copywriter, I am taking in everything I can get my hands on to learn more about the craft.  I don’t have a marketing degree, so anything I have learned about advertising and good copy is self-taught through informal education. My Psychology degree probably comes in handy, but zoning in on copywriting is [...]

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Editor’s Note:  This is a guest post from David Smith.  Please read more about David in the bio footer.
Market research is a vital part of starting up any business, and continued success for existing businesses. It may seem like a mystery or something that is hard to do, but it basically boils down to smart [...]

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7 Content Ideas When you Don’t Have Time to Write

by Julie McElroy on September 21, 2011

It is not always easy to come up with original, substantial content for your blog on a regular basis.  Life gets busy, other things may be pulling you in a different direction.  Keeping regular content on your blog is important not only to satisfy the search engines, but to keep readers coming back for more.  [...]

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Express Your Creative Side on a T-Shirt

by Julie McElroy on August 22, 2011

Not all creatives are created equal.  While I know of people who can play an instrument, paint, write, and take amazing photos, many creative people are not the jack of all trades.  I think this is especially true with writers. We claim to master the art of creative writing, but can’t do much more than [...]

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