How to Find the Right Audience for Your Small Business Blog

English: ManagEnergy Conference 2011, Brussels...

Business Audience

Many businesses create blogs to try and drive more people to their company websites. However, even if a business has great content on a blog, it may not be enough to keep potential customers around. Fortunately, to help you get the right attention, here are 3 tips on how to find the right audience for your small business blog:

1. Research everything.

If you want to truly become a hit in your niche, you need to research anything and everything related to it to have the greatest understanding possible. However, not only must you be very knowledgeable about your topic, but the target audience as well. In fact, here are just a few questions you need to ask when researching your target audience:

  • How old is your target audience?
  • What is your target audience’s gender?
  • What is your target’s marital status?
  • What is your target’s average income?
  • What problems do your audience face?
  • What does your audience value most?

If you want to find out the answer to such questions and more, browsing online communities will help. For example, if you want to break into the weight loss niche, reading comments left behind by readers can help create an image of your ideal customer. Once you have the ideal customer in mind, creating call to actions and content will become much easier.

2. Become a trusted authority figure.

People respond very well to the opinions of trusted authority figures when making important decisions. For example, if you become an expert for Internet technology, people will be more likely to listen to what you have to say.

To become a trusted authority figure in your niche, you need to consistently provide quality content. If you share content with your audience, it really needs to resonate with your audience and solve whatever problems they may be having. If you share poor quality content, such as affiliate products that turn out to be scams, you will not only lose customers but damage your reputation as well.

It is important to know that you can become a trusted authority figure even if you do not have all the answers. For example, even if you just acknowledge a customer’s presence, you will help create a stronger bond. Since creating a strong bond can lead to sales, it is very important that you take the time to respond to post comments and interact with readers.

3. Network.

One of the key factors for finding the right audience is to network. By networking with other niche experts, you may be able to reach their audiences as well. For example, if you guest blog post on an authority site, you may be able to drive more people to your own website as well. Networking with others will also enable you to learn more tricks of the trade from people with different skills.

With these three tips on how to find the right audience for your small business blog, you can help attract the right kind of people to help your business grow.

About Jane Davies

Jane Davies is a small business owner. She loves to share the lessons she's learned on blogs for entrepreneurs. Visit the Hughesnet site for more business services and ideas

Comments

  1. This is all really good info for new writers. Do you have any recommendations for testing different types of content and how different styles can increase engagement levels?

  2. If you want to truly become a hit in your niche, you need to research anything and everything related to it to have the greatest understanding possible. However, not only must you be very knowledgeable about your topic, but the target audience as well. In fact, here are just a few questions you need to ask when researching your target audience:

  3. I’ve never tried this way before, but its not a bad idea at all
    Thanks for the smart and fun idea man…
    Please visit my blog too, oh, I’m Indonesian :D
    http://www.ionlinerz.com/
    Nala Arieyudha recently posted..Jual Parfum Import Original | Asli | Murah | FM Group Jakarta

  4. Really an informative post . this will help us in getting good audience for our blog too…Thanks for sharing

  5. Hi Jane.
    you rightly said that traffic monitoring is one of basic and most important thing for a small business blog. Putting content to the wrong audience may lead to time and work wastage and may not yield the required results.

    Great article.
    mb.
    ambarish recently posted..Top 6 CPM advertising networks for year 2014

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