Social media is a great platform that allows people to socially interact with one another online. It has changed the way companies communicate with customers and market their products and services.
Small businesses that find it difficult to launch private online communities use social media to interact with customers in a more personal way to build better customer relationships.
Although social media is an effective marketing strategy, it won’t bring you immediate results. Your efforts should be more on building relationships than irritating customers with marketing messages and sales pitches.
The following social media marketing strategies will help you understand how to interact with your customers on social media and also assist in establishing better and smarter relationships with your customers.
1. Determine your goals and objectives
As with any business marketing campaign or business strategy, you need to prepare a plan and act accordingly in order to be successful. Make a list of the goals and steps you take- in addition to the tools you use to fulfill your marketing objectives. It’s also important to understand how you’re going to integrate all these into your overall company goals.
2. Research Social Media
With the sudden growth and popularity of social networking platforms, it can be difficult to identify a social network that is ideal for your business. Rather than blindly choosing Twitter and Facebook to start your marketing campaign, research to identify social media sites where you can potentially engage with customers.
Your target audience will have formed the basics of the social glue that brings online relationships together. It is easy for you to connect with your customers where they are, rather than creating multiple profiles and accounts with the idea that customers will find you.
3. Learn to listen
It’s easy to spend too much time on advertising your product or how fantastic this week’s sale is. In a social network you should allow your customers to speak so that they could voice their opinions.
According to Kerpen, chairman of Likeable Media, the majority of brands do not respond to customers on social media. As a result you will great benefit if you respond to your customers.
If a customer posts negative comments about your product or service, don’t delete. Instead, you can use this opportunity to tell them publicly that you’re making efforts to solve the issue. If you ignore a complaint, you’re sending a message that the customer who posted the comment is not important to you.
Also when you answer, do it in your brand voice. By doing this, your customers start accepting you as their reliable friend. So stay active and join all conversations related to your industry.
5. Be an Expert
One of the smart ways for a brand to interact with customers is to be an expert in social networks. By participating in communities where your customers are, you can easily log on into the community being a voice of expert advice.
For example, if you’ve a plumbing hardware business, check out for those online social communities on Facebook, Twitter, discussion forums and blogs and start giving users, plumbing tips to fix their problem. When you participate in social discussions, make sure that people recognize you as a business owner.