How to Write Great Guest Posts

So you really want to write good blog guest posts? Well, you have to write engaging, useful and compelling content that your readers want to digest, and that they get sucked into – like a whirlpool of words.

It’s not just a case of banging out a few sentences on the keyboard – you have to be creative and hack up something wonderful.

This might seem daunting, but there is method to the madness and, in this particular post, we’ll be outlining some of the key points that you should take into consideration before you start writing.

It only takes a little time to take a break from writing before each of the steps, have a little think about what you’re about to do, and then start writing again.

Find a Place to Blog

This is not a difficult task, but it does take a little time. Go to Google and search for a blog about the topic you’d like to write about.

In the search results, find a website and look for a section on guest blogging. There, you’ll find information on the procedures for submitting your work to the owner’s blog – you should follow them wisely!

If there is no section on guest blogs, it can’t do any harm to email the owner with a proposal and ask them if they like it or would perhaps like to amend it. A big giveaway that a website uses guest blog posts is if you search their blog for posts written by ‘guest blogger’.

Come Up with Something to Write About

The most important bit!  A good method is to build a brainstorm map about your chosen subject. Extensively map out your idea and, for each new idea you generate, ask these five questions:

  • Where?
  • Who?
  • What?
  • Why?
  • When?

Keep repeating this process until you come up with a few really interesting ideas to write about and choose one.

Constructing an Awesome Title

This should be an obvious one. It entices your reader to the first paragraph of your post, so make sure it catches their attention and intrigues them to read on some more.

Opening Strongly

The opening sentence after the title is important. It needs to be able to excite the reader enough that they’ll want to consume the rest of your blog post.

You can do this in a few different ways. I did it here by asking a question, but you could also do it by saying something a little off-topic to catch a reader’s attention, telling an interesting story, making a promise that this article will solve a problem you’ve identified or issuing a controversial statement.

Make Sure your Post Sets Out to Achieve Something

You should make sure your post achieves a goal. It could be filling a need, proving a point or answering a question. Whatever the goal is, you need to make sure your post achieves it and doesn’t simply drone on for no purpose.

Writing the Post

The post should contain exciting verbs that provoke the reader’s imagination. Words like ‘powered’, ‘driven’, and ‘focused’ are far more descriptive than their succinct counter parts.

When you’re building a post, you need to show your readers what you’re writing about and use sensory words to help them perceive your imagery. Don’t forget to include a short introduction and conclusion as well.

If you start using all these points as a guide when you’re writing your next guest post, you’ll see that your post is far more interesting to the reader and they’ll probably spend more time reading other posts that you have published, making your writing much more useful to others.

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About Rebecca Flynn

Rebecca lives in Manchester in the North West of England and has worked as a copywriter with Direct Content since 2007. Other than creating amazing content she enjoys walks in the Peak District and amongst the hills of North Wales. Another passion she has is correcting her family's grammatical errors - whether they want this advice, or not! For more information, visit http://www.directcontent.co.uk

Comments

  1. Thanks for sharing idea. Btw, why don’t you use adsense at your blog?
    Sandra Caty recently posted..How long is a dog pregnant – dog pregnancy secrets

  2. But so many people these days are not driven enough to keep on going, even if they are rejected as a guest blogger for the first time. You need to persevere to build your guest speaking momentum, so to speak.
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  3. Thanks for this article! I love writing, but haven’t really got the time start with a blog and care for it and everything because I study and work . But guestblogging here and there would be a super solution, really… I just realized it when reading your article :) Thank you!

    Marie

  4. nice tips ,the guest posting is getting good popularity these days. They will help those who are looking for guest posting
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  5. Smartkathy says:

    Hi there. Really a great post. Guest posts are the most effective offpage activity I ever know. It not only brings the traffic but also give healthy backlinks. Thanks for sharing it.

  6. Totally agree with all of these points – it should be mandatory reading for every would-be guest poster.
    Binh Le recently posted..The Free Traffic Boom Review

  7. Great posts sometimes in my opinion are “taken” from other websites/blogs without the permission from the author! I scour the net a lot and have come across (on different occasions) the same article or post on two different blogs. Yes, it takes some genuine word mastery to write a great post – but, “borrowing” seems to be quite common on the net!

    • I know. I am on the fence of not having guest posts anymore. To be honest, many of them are not that great and most of the bloggers don’t even read my guidelines.

  8. Hi, I had a question. Can you write a post or give some ideas for blogging for an ecommerce site. Thank you for your time and I enjoyed reading.

  9. Well, geuest posting is one of effective marketing way.
    Jack recently posted..Making Every Advertising Dollar Count with Online Marketing: A CEO’s Guide

  10. Well, guest blogging isn’t a piece of cake but when done right you will get many benefits from it such as building relationshop with the readers and the blog owner(s) or getting uniqe – highly targeted traffic.
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  11. greats, such a good article..
    i think now i learn something new.. :)
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  12. Nicely explained! But can u tell me is it fine to write for backlinks on other sites i mean isn’t it cheating!
    I also have a website http://www.dreamwebworld.con and i also want to be popular like your site so what can u sugest me?

  13. Very Nice article. Though these are basic things that everyone is supposed to know and follow but its these that we so often miss or neglect and that’s what, i suppose, differentiates a good blogger from a great one! Thank you for this lovely piece of information.

  14. If you’re worried about guest posts being copied from other sources, you should copycheck them using sites like copyscape.com – it will tell you if something has been borrowed or out and out stolen from other sources.
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  15. Thanks for the ideas. It has been a long time since i have been writing and this was inspiring.
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  16. Very Nice article. Though these are basic things that everyone is supposed to know and follow but its these that we so often miss or neglect and that’s what, i suppose, differentiates a good blogger from a great one! Thank you for this lovely piece of information.

  17. Hi,Interesting piece of information, and let me tell you, your blog gives the best and the most interesting information. This is just the kind of information that i had been looking for, i’m already your rss reader now and i would regularly watch out for the new posts, once again hats off to you! Thanks a lot once again.
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  18. hi Rebecca,
    this was nicely said,
    title and keywords plays the crucial role in the post as you said,
    Thanks for the information,
    keep posting the information regarding these.
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