If you’re the owner of a new website, a growing business, or a published author, it’s likely that you’ve heard of search advertising, also known as search engine marketing (SEM), or pay-per-click (PPC) advertising. Essentially, those little ads you see when you do a Google search, is part of an ad campaign.
Search advertising is an effective way to reach the people performing specific searches—including the specific people your business is looking for. Don’t miss out on this opportunity.
Most likely you have also heard of Google Adwords. Essentially, Google Adwords makes setting up an ad campaign fairly straight-forward and easy to set-up.
Maybe you are a freelance writer, or have a new book out that you want to get out on the Internet.But, you might be wondering, could it actually work for your particular goals?
Why Use Google Adwords?
- It’s effective, fast, easy, and flexible: Google is the most popular search engine with over 2 billion searches everyday. More people using Google means more of your target audience will see your ads. You can get your AdWords campaign up and running quickly. No need to be a webmaster or highly technical with easy set up. You always have complete control to change, pause, or end your ad campaign anytime.
- Target locally: AdWords lets you be incredibly specific when it comes to targeting your ads. You can select from countries, territories, regions and cities when placing your ad. You can choose a point on the map and specify a radius around it where your ads will appear, and even exclude certain areas within your selected locations. Growing, local businesses can make sure Google AdWords Localization they’re reaching their regional audience.
- There’s no risk: You only pay when someone clicks on your ad and is directed to your website—no strings attached!
As a web owner and freelance writer, I know how important it is to grow my business. In the past, I have gained a few new clients based on advertising alone. Sometimes you have to invest a little bit of money in order to grow your business. Google Adwords can walk you through this same process and get your campaigns going to advertise your business/service/book/website.
The Adwords Giveaway
Now that I have piqued your interest, I want to give 10 business owners a chance to win $100 in free Google Adwords*. In order to participate, please like me fan page on Facebook, follow me on Twitter and comment below as to why or how Adwords could help your business. I will randomly draw 10 winners.
* To earn $100, you must spend $25.
Once I randomly draw the winners, I will email you with the code.
I am also running the contest on my travel blog, for an increased opportunity to win.
HURRY!!! The contest will end at 10 p.m MST on February 21st. Good luck!