Editor’s Note: This is a guest post from Steven Please read more about Steven in the bio footer.
Don’t know what 4,000% growth in the last six months. It also has an interesting engagement features ranking third with 88.3 minutes on the average per visitor after and .is all about? Then it must have been long since you left the World Wide Web. Welcome back! Pinterest is one of the fastest growing with over
While most social networking sites started as a platform for social connections and interactions, they hold several business advantages that many entrepreneurs andhave started taking advantage of.
Pinterest is not an exception. It allows users to organize and share digital images of interest. This could be personal or business related but whichever it is, Pinterest gets it to the world to see with an option to even re-pin them, just like the Facebook “Like” and Google “+1”.
Just like the album in your home, Pinterest offers you a tool called ‘’ to hold your photos called ‘pins’. You are not limited, in any way, to the number of boards you can create. And specifically for business, I’d advise you create as many boards as the categories of your products or services just as I did with my review site.
Is Pinterest For Everyone?
If you will ever need customers for your products, or clients for your services, then Pinterest is for you. It is good for businesses that sell products as well as it is for those that render services. For the product selling businesses, you can pin photos of your products on different boards customized according to the category of products you sell. And for the service rendering businesses, you can pin different images that highlight your work.
For instance, you can pin a screenshot of your homepage, sample of your work if you are a graphic designer or artist, photos that inspire your target audience if you are a consulting business or a freelance writer, etc. Now you get the idea; there is virtually no business that can’t have a place on Pinterest.
Pinterest Traffic Generation
Every business in cyber space is struggling for this one thing: traffic –more customers! This is what we all want, to reach more potential customers and clients, entice them with what we do or sell, bring them to our site and give them the chance to see that we have what they want. Guess what? Pinterest offers you the opportunity to achieve this.
While sharing enticing photos, you can also write descriptions to accompany your pins. However, don’t just write to express yourself to viewers, write also to give your pin some reputation in the SERPs by using your targeted keywords.
Pins can also be shared across other social networks like Facebook and Twitter, and when coupled with the links you create with them, will feed you site with more traffic. Personally, I have been getting a couple of visitors from pins pointing to mycoupon site. So, yes, it is achievable!
Be Simple and Offer More Value
Don’t be a selfish marketer; nothing can ever replace simplicity and unquestionable value. While pinning interesting photos for your potential customers, ensure to give them more reason to follow your boards by bringing other pins that may hold some value to them but complement your products and services.
For instance, if you are an artist with photos of beautiful flowers for home décor, you can complement these by linking to other home remodeling accessories. Also, a financial blogger can link to related blogs like those on loan sources and business ideas. The key is to know that it is not always about you but the entire accessories that revolve around your field.
Pin Blog Images and Videos
There is virtually no business without a blog. We all have one even when we may still have a separate business site. Blogs are what they are – informativewhich is why the search bots don’t joke with them. Hence while you publish articles on your blog with relevant images, don’t forget to pin every of the images on your pinboard. This will gain your blog even more link juice while creating another source for social traffic.
Additionally, we have all forgotten that Pinterest can also accommodate videos. So why not bring thosereviews and other informative shots for your followers?
Now it is your turn, have you started using Pinterest? How do you use it for business, blog or website promotions?