Editor’s Note: This is a guest post from Robert Smith. Please read more about Robert in the bio footer.
With the Panda and Penguin update, Google has become even more prudent in punishing the bad sites and rewarding the ones with good content. To be in good books of Google every website is following some or the other SEO techniques. But some try to use it in black hat to fool search engines.
If one ardently follows the guidelines lay down in Google webmaster, it will not be difficult to high on ranking and get desired amount of traffic too. Search Engine optimization is a process to convert your plain and simple in search engine friendly site with quality content. Of which visitors can also get best of the benefits.
In this post I will share with you such SEO tips which will help you in improving whole of the SEO of your site.
Tip No 1: Give A Relevant And Meaningful Title To Your WebPages
Change is only one constant thing in SEO industry, but one thing remains at top with high priority is Title Tag. This is the first thing a search engine notice in a website and determines what it is all about. Title tag is like a first impression of your website. So more the powerful a title tag is stronger it has its impression on search engines and as appropriately it will get indexed.
Not only for search engines but for visitors also gets to know about your website content through title tag. So it has to be relevant and meaningful to get the attention of the reader. It is the best place to add your targeted keywords. But don’t overdo it otherwise you will SPAM it.
Remember, besides other on-page factors of your site, your title is the most important one.
Tip No 2: Optimize Your Meta Tags
After title tag the other two most important tags are Description and Keyword tag. Optimize your description tag with the targeted keyword of the page. Write the description in such a manner that it complements your title tag and complete understanding to the users and search engines of your services. Add your most searched keywords in your keyword tag.
Tip No 3: Create Original And Optimized Content
Content is king is one golden rule with which you can rule the web. Both search engines and readers appreciate the sites which offer fresh, unique, good and informative content. Each web page should be written with unique content, optimized with targeted keywords. But don’t overdo it. Keep keyword density and proximity in mind adding keywords in your content. The appropriate keyword density is 2%-5%. Divide your content in headers and paragraphs. Add keywords in your H1, H2 tags appropriately.
Tip No 4: Build a Quality link profile of your website
After the recent Google Panda and Penguin update its prominent now that sites with low quality backlinks will not be spared and penalized by Google. Focus on genuine methods of link building like content links. Stay away from dubious methods of link exchange like paid links, link farms etc.
Editor’s Comments: Some of these techniques may be outdated and not as important at the time you read this (i.e. keyword density). It is important to stay up on current SEO trends as they change rapidly. In the end, I think quality content will always be an important factor. Not only do you want to attract search engines, but your readers, too!