Editor’s Note: This is a guest post by John Lewis. Please read more about John in the author’s bio.
With dozens of popular social media websites and many unique log-ins to keep track of, managing your social media accounts can get a bit overwhelming. To solve this problem, many services and products are now available, especially for businesses.
Businesses tend to create multiple accounts on every website to promote new ventures, events and more. Here are some of the best ways to manage your accounts without a lot of confusion.
Hiring a Social Media Manager
This is one choice that’s popular with business owners who are tired of trying to handle dozens of accounts. A manager can take control of every single account and continue to post updates and respond to followers. This makes it easy to stay connected with customers and keep your business relevant without devoting much time to your social media accounts.
For a business with the budget for a social media manager, this is definitely the best choice of all because you get access to someone who will constantly keep all of your accounts up to date while talking with followers and customers about news, updates and more.
TweetDeck by Twitter
This is a free service you can download from Twitter that works on your computer, Android phone or iPhone.
TweetDeck helps you manage a number of Twitter and Facebook accounts that are arranged in the order you choose.
Everything is clearly displayed on one screen and you’ll have the ability to use filters for easy reading or schedule your Tweets, a helpful feature for companies with customers around the country or worldwide.
MarketMeSuite
The MarketMeSuite is a social media management tool that is designed to help you market your business using popular social networking websites. It’s designed for small businesses and includes great features like cloud technology and targeted locations. You can use it on the computer, Android phones, iPhones and Blackberries.
Digsby
The Digsby is a desktop application that helps you to manage email, instant messaging and social media websites in one easy-to-use program. Although this isn’t the best option for a business, it does make it easy to manage multiple accounts without a lot of confusion.
CoTweet Enterprise
This social media account manager is designed for medium or large businesses. It’s an easy-to-use app that helps you manage your Facebook and Twitter accounts, putting all posts and tweets in one place.
One of the best features is the ability to add an unlimited amount of users. That means everyone at your business can view posts by others in the company about the brand or products to stay on top of everything and avoid information gaps. It also incorporates a good search feature and the ability to save conversation histories.
ObjectiveMarketer
This option is for any business that wants marketing solutions for their business. ObjectiveMarketer helps you manage all of your social media accounts in one place to make your marketing strategy more effective. It provides a good deal of distribution tools to help you get information out with video, slideshows, contests, text messages and more.
ObjectiveMarketer works with YouTube, Facebook, LinkedIn and Twitter, making it the most effective and easy to use option for a business that is planning a great deal of social marketing online.
These are just a few of the most popular management tools for social media accounts. Some are best for small businesses, while others target the marketing strategy you’re interested in.
For a business that can afford it, a part-time social media manager is perhaps the best way to stay on top of every account and keep everything current. The applications here let you handle everything on your own. Either way, any one of these options will help you get control of your social media accounts to stay on top of information and get the best possible interaction with followers.
Related articles
- Social Media Dashboard MarketMeSuite Helps Turn Followers Into Customers (mashable.com)
- Looking for CoTweet Alternatives? Our Comparison of Social Media Management Options (perkettprsuasion.com)
- Social Media Interaction Organizers – MarketMeSuite Helps Brands Engage & Manage Online Customers (TrendHunter.com) (trendhunter.com)
- Be social: Social media for small businesses (marketing.yell.com)
I did a mistake in early days of my social media listings. I use different username and password too. Now i using similar account names to all
forexforum recently posted..North-West Financial Broker
I have been using TweetDeck for very long time only for twitter, though I know we can use manage facebook, linkedin and other social media sites as well.
Atul recently posted..Peace of Mind with Reliable Dissertation Services
Yes, I was not aware it was used for other social networking sites.
You should also hire a pigeon master to manage the flocks of carrier pigeons.
But seriously, great information and resources.
Emily Drevets recently posted..True Life: I Have a Little Thumb
Hey John,
I am probably not even qualified to comment because I don’t know any of this!
But because I run a personal blog and work freelance for other websites; I hardly have to do the social thing myself. Whatever needs to be done, is for my own blog and I manage it just all right though I still have a problem being a regular twitter person!
Thanks for enlightening us John! It was a very, very informative read!
Hajra recently posted..Will they call you over for a Bloggers Party?
With so many popular social media sites already and more coming up, it’s become a real challenge to efficiently manage multiple accounts. It’s only by using the right social media tools that you can save some of your valuable time. Hiring a social media manager or an online community manager, I think, is one of the most useful ways of looking after the social media part of a business.
At the same time, it’s vital to make sure you start to work with the right social media manager. Any mistake in this regard will not only decrease conversions, but will also ruin the reputation of a brand. So, you need to be a little more careful while hiring a professional for managing your social media part.
I think these tools are highly useful, and great time-savers.
Thanks, John.
Obaidul recently posted..Interview with Guest Blogger – Ann Smarty | Search Engine Journal
Very informative article and I agree with you just writing lots of articles won’t help.. we should write quality articles…
Mirana recently posted..Geneva Airport Transfers
I am currently maintaining three social media accounts. I am constantly discovering new sites yet did not consider to register after perceiving the amount of time I need in order to manage them. So it is really great to hear there are tools that can assist me in their management. I hope they are easy and convenient to learn though. Thank you for sharing.
Jennifer recently posted..DTS Home
There are many software that can help you efficiently manage your social media accounts. These can help you schedule your posts and measure your audience engagement to you. And the good thing about it is that you can use most of them for free.
As I am not huge fan of social networks I use major ones and for managing I use your mentioned TweetDeck, it’s great software and like that I can install it on my phone so I get the same user experience on desktop computer as well as smartphone.
If we speak about social media, this are has grown dramatically over past few years and if few percent of my visitors where from social networks some few years ago then now this number is up to 30-40% percent.
Steven recently posted..Vocabulary Level E Answers
Very interesting article John! We all struggle to manage all these different social media, and keep our accounts in some level we represent! I have not encountered serious difficulties yet, but now I see that I have a few interesting options for the future
Thank you John.
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This is actually pretty awesome. I have never heard of ObjectiveMarketer. I definitely see myself using it. As someone who started his own small business, I realized the importance of social media accounts pretty quickly and it has really increased the awareness and return of my business projects. This has been a great resource for improving upon the way I run my sites now. If you are looking for additional tips and resources, you should check out IT Manager Daily. This link will show you job resources and you can look around the site for a lot more stuff, similar to these blog posts. Great post, I’ll keep following!
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