Editor’s Note: This is a guest post by John Lewis. Please read more about John in the author’s bio.
With dozens of popular social media websites and many unique log-ins to keep track of, managing your social media accounts can get a bit overwhelming. To solve this problem, many services and products are now available, especially for businesses.
Businesses tend to create multiple accounts on every website to promote new ventures, events and more. Here are some of the best ways to manage your accounts without a lot of confusion.
Hiring a Social Media Manager
This is one choice that’s popular with business owners who are tired of trying to handle dozens of accounts. A manager can take control of every single account and continue to post updates and respond to followers. This makes it easy to stay connected with customers and keep your business relevant without devoting much time to your social media accounts.
For a business with the budget for a social media manager, this is definitely the best choice of all because you get access to someone who will constantly keep all of your accounts up to date while talking with followers and customers about news, updates and more.
TweetDeck by Twitter
This is a free service you can download from Twitter that works on your computer, Android phone or iPhone.
TweetDeck helps you manage a number of Twitter and Facebook accounts that are arranged in the order you choose.
Everything is clearly displayed on one screen and you’ll have the ability to use filters for easy reading or schedule your Tweets, a helpful feature for companies with customers around the country or worldwide.
The MarketMeSuite is a social media management tool that is designed to help you market your business using popular social networking websites. It’s designed for small businesses and includes great features like cloud technology and targeted locations. You can use it on the computer, Android phones, iPhones and Blackberries.
The Digsby is a desktop application that helps you to manage email, instant messaging and social media websites in one easy-to-use program. Although this isn’t the best option for a business, it does make it easy to manage multiple accounts without a lot of confusion.
This social media account manager is designed for medium or large businesses. It’s an easy-to-use app that helps you manage your Facebook and Twitter accounts, putting all posts and tweets in one place.
One of the best features is the ability to add an unlimited amount of users. That means everyone at your business can view posts by others in the company about the brand or products to stay on top of everything and avoid information gaps. It also incorporates a good search feature and the ability to save conversation histories.
This option is for any business that wants marketing solutions for their business. ObjectiveMarketer helps you manage all of your social media accounts in one place to make your marketing strategy more effective. It provides a good deal of distribution tools to help you get information out with video, slideshows, contests, text messages and more.
ObjectiveMarketer works with YouTube, Facebook, LinkedIn and Twitter, making it the most effective and easy to use option for a business that is planning a great deal of social marketing online.
These are just a few of the most popular management tools for social media accounts. Some are best for small businesses, while others target the marketing strategy you’re interested in.
For a business that can afford it, a part-time social media manager is perhaps the best way to stay on top of every account and keep everything current. The applications here let you handle everything on your own. Either way, any one of these options will help you get control of your social media accounts to stay on top of information and get the best possible interaction with followers.
- Social Media Dashboard MarketMeSuite Helps Turn Followers Into Customers (mashable.com)
- Looking for CoTweet Alternatives? Our Comparison of Social Media Management Options (perkettprsuasion.com)
- Social Media Interaction Organizers – MarketMeSuite Helps Brands Engage & Manage Online Customers (TrendHunter.com) (trendhunter.com)
- Be social: Social media for small businesses (marketing.yell.com)