Five Ingredients To Create Successful Blog Content

Ingredients for Chili con Carne


Coming up with blog content on a regular basis can drain even the most creative minds. Some bloggers have told me they never have writer’s block. Good for them.

For the rest of us, it is important we publish web content that is useful and not just a bunch of words strung together just for the sake of having a blog post.

I have also learned that most readers don’t care about your personal life, so don’t blog about it. Not the mundane stuff anyhow (that happens enough on Facebook). This technique may work well if only your mom and best friend are reading your blog, but if you want a wider audience, make it relevant. It’s the whole “WIIFM? (What’s in it for me?)” approach or “great info, so what?” that draws readers. Unless there is something readers can gain by that knowledge, don’t blog about your great weekend hiking with your dog.

It is important to always craft a blog post with the reader in mind. Take the time to create high quality posts that visitors will want to read. If you want to write content that connects your reader to your message, keep these five ingredients in mind:

1. Informative

Not every blog post has to be mind-blowing. But it should at least pique the mind for the few minutes it takes to read the post. There are many ways to do this: lists, tips, insights, and shared experiences. Readers want to read a post that answers their questions or concerns in a clear, informative and entertaining manner.

2. Easy To Read

Remember that most people skim-read web content. Your target readers are probably subscribed to dozens of websites and blogs, so you have to capture their attention. Use short paragraphs, bullet points, numbered lists and subheadings. Not only does this make the article easier to read, it also gives it some structure to make sure that you’re staying on point.

3. The Right Length

The general guideline is 400-800 words. This doesn’t have to be a fast rule, but think again about attention span. Put yourself in the shoes of the reader: are you rambling on? Can you shorten it up? Or is too short that there is not enough substance?  It also depends on the topic – some things just require more words. Don’t be afraid to have short blog posts though.

4. Your Voice

Be natural. You can do this by finding your writing voice. It helps readers connect with you on a more personal level. When they get to know you , they will be able to tell when it is you who is speaking. Once you start overstuffing keywords, it will become quite obvious. While this may attract search engines (not really), it certainly won’t attract readers. This doesn’t mean that you can’t include a few significant keywords, but this should be secondary to creating a blog post that’s informative and interesting.

5. Relevant. 

Sometimes a blogger will occasionally go off track a bit with a topic unrelated to their blog. We all have to vent sometimes, but I believe it is not productive if these side-bars come too often.  Find a way to bring it back to the subject. Stay on top of your industry and keep your readers informed.

Remember that creating successful, quality content takes some effort. However, it is worth the time if it will compel your reader to take action or return to your blog.

The next time you sit down and write a post, take the  “so what?” test to see if you can come up with an answer.

About Julie McElroy

Julie writes for Inspired to Write where she offers tips, resources, and writing inspiration for writers and bloggers. She is also a freelance writer for various websites and blogs.


  1. i was very much confused in the length of my articles cause i have seen many posts in PR4 and Pr3 sites which have the length size around 250 to 300 words and they get a lot of traffic But as you said the post should have lots of informative content then i can say it will be more than 400 words and thanks for such a nice post and your writing skill really motivates me. Hoping such a nice post from you in future.
    Shahid recently posted..How to Remove Facebook Timeline

  2. Thanks a lot this will definitely help me lot to write good qulity article….
    how many words will be their for a good article…

  3. Hi Julie,

    It always amazes me where bloggers writing about blogging find inspiration and subjects to write about? Would you share your trick? With travel blogs it’s so much easier! I am off to read your travel blog, it looks awesome!
    Svetlana recently posted..Feb 21, Discount Travel Canada February 2012 – Last Minute Travel Deals From Canada – Up to 90% Off

  4. Wow.. Point to point guide.. It was really nice going through the great content. Thanks a lot for sharing. Keep posting the good content.. :)
    Prithvi recently posted..List of the cheap tablets available in India

  5. I actually find that adding a personal experience to your blog post gives that added personal touch to a blog post that many readers like. While you may not want to get too personal. I think it’s actually a good thing to add a sprinkle of personality.
    Richard recently posted..Get Free TV with Playon

    • Absolutely Richard, I was more referring to things going on in your personal life that have no benefit or interest to your reader. A blog is not supposed to be a diary! :) Yes, personality is the best thing, as I mentioned, it helps your readers connect with you!

  6. I am little confused not about your tips but about the suggestions provided here as the comments. Most of the readers said that they have tried for max 400 word count length but according to new Google updates and quality work Google expects more than 500 word limits. What to do in such case?


  7. I don’t think a blogger should actually worry about the number of words. In fact, you should continue to write until you feel you’ve said all the good things. Sometimes, you won’t feel like saying more after writing a 300 words or a 350 words. If this happens, you shouldn’t force yourself to elongate it only for the sake of increasing the word count. Just focus on giving something unique in every post that’s relevant to your target audience or solves their day-to-day problems. And your job is done!

    Having your own voice is definitely something you can’t ignore.

    Thanks for these tips, Julie.
    Obaidul Haque recently posted..A Google+ Primer For Retail Brands

    • Yes,I agree! The blog post should provide enough information to get your point across. Sometimes you will need more than 500 words an some times less, the 400-800 word is just a guideline. :-)

  8. A successful blog content is have an informative content and easy to read. People read articles and posts for information and they will read your post if you will provide them the information that they need. Also, use a language and words that are easy to understand.

  9. There have been huge discussions on the length of the post. I have seen very interesting 2000 + word posts and very boring 400 word posts. So the trick is to have the voice that actually talks to the readers (like you mention here!). Yes, attention spam is limited but you should know how to keep the attention held on. That is one thing that works wonders I feel.

    Informative blog posts are again a challenge. People are just writing the same thing over and over again and either there is information overload or just the repetition of the same thing.

    This post was fun though – had all the right ingredients! :)
    Hajra recently posted..Will they call you over for a Bloggers Party?

  10. Quality of content is the most important for sure. But I guess that offering something of value to the reader is the most important of all. No matter whether it’s a tip, information, something helpful… List posts always help :) Sometimes the rules don’t apply for the best post. Sometimes one must be innovative and give unique approach as well.
    Slavko@ Lifestyle Updated recently posted..Hiking as a way to healthy lifestyle

Speak Your Mind


CommentLuv badge