Are you writing to make money? Do you consider yourself a professional writer? Then you need an online presence. Having a website is the most logical way a freelance writer can obtain a presence online. One of the most effective business tools in your arsenal may be your website.
Your website can be as simple and as elaborate as you want to make it. But there is no doubt about it – we live in a digital age. Even if you have been a professional writer since Microsoft was just a spark in a young guy’s imagination, a website is just a part of the world we live in.
You may be asking, can I be successful without a website? Sure you can, but if you are a brand new freelance writer, that may be tough. And it will certainly require a lot of marketing and mailing of samples.
A website makes life easier. Why?
1. Customers Search Online
When you are looking for information, I bet you turn to the web to do your research. The same holds true for finding and researching services or products. Even if you have a product in mind, you will still turn to the web to read more about that product. The Internet is not going away. Why not be a part of it?
There is a good chance your customers will do a web search to find a professional writer for their content requirements. Potential customers will likely do some of their research online. Unless they know of a writer personally, the prospect will look online to find one. (Who looks at Yellow Pages anymore? And how many freelance writers list in the Yellow Pages anyhow?)
2. The Website Displays Your Portfolio
Potential clients may want to see your writing portfolio before they hire you. Your website offers a perfect place to post your samples and clips.
Not only can you post your portfolio on your website, but all of your blog posts and pages are available as writing samples. Remember, you never know who is looking at your website, so every piece of writing should be free of grammatical and spelling errors.
3. Establishes Credibility and Authority
Credibility and authority are significant buying triggers. Since everyone else wants to create a website for their business, content is in high demand. A website shows your prospects that you have the ability to write online. This helps establish your credibility as a writer. A website says that you take your writing serious and have no plans to skip town as soon as the client makes a payment.
There are also places on your website you can display the professional organizations you belong to. Consider publishing recognitions and awards you have received for your writing.
Your portfolio always demonstrates your professionalism. Testimonials are a huge display of credibility. A website allows you to compile all your accomplishments and put them out there for the world to see.
4. Establishes Your Brand
I started Tiffany Dow’s “Branding Challenge” Course a few weeks ago. The goal behind this challenge is to establish a brand, a personality and positive reputation everyone recognizes and trusts. As a small business owner, your brand is an important element. Customers connect with and want to buy from a brand they recognize. Likeability is a primary buying trigger. If your visitors like you, there is a better chance they are going to hire you. A website established this brand.
The writing on your website will help you connect and communicate with your readers. This is where your personality, ethics, and business style will peek through. Clients and customers will see this as well. This only further enhances your brand to your prospects, which will help sell your writing services.
5. More Effective & Efficient
Finally, your website simply means less work for you in the long run. Instead of mailing samples, marketing full throttle, and answering dozens of emails, having a website is a more effective and efficient may to run your freelance business.
Placing a FAQ page, your policies, an order form or shopping cart, your portfolio, and an About page on your website means all you have to do is send people your website address if they want to know more. This makes life easier for you and your prospects. This helps potential clients do their own research before they hire you.
If you are a writer, a website is simply a must. It really will help you grow and streamline your business.