Editor's Note: This is a guest post by Dmitry Gushchin, creator of Easy SEO Tracking service. Please read more about Dmitry in the bio footer.
Why Should You Monitor Google Positions?
Analyzing your website’s Google positions regularly and properly can help you run your SEO campaigns effectively. By monitoring your targeted keywords in Google, you will:
• Keep track of your targeted keywords
• Be aware of SE algorithm changes
• Learn how these changes influence your and competitors’ positions
• Take timely measures
• Keep an eye on competitors’ positions
• Timely spot competitors’ tactics
Which Google Position Tool to Choose?
You might read different opinions and reviews on both desktop and online Google position tools. And frankly, it is hard to choose which is right. Some claim that web-based tools are easier and more convenient since have no software installation hassles, and you can work from where ever there is an Internet connection. Others assure that desktop software provides ultimate control over data and security by keeping it locally on your PC.
Anyway, I am not going to support any of the sides. What I am going to do is to review three web-based Google Position Tools that I tried myself and found helpful. They are slightly different and can be used for different purposes. Here they are:
1. Google Position Tool by EasySeoTracking.
Having a simple interface, it requires a user to enter a domain name and keyword phrase that he or she want to check. The results are revealed rapidly and show you in what position your website appears. Ranking history for each keyword is provided in handy graph form. Free and easy-to-use web-based Google position tool.
With the paid version, for $5.95 only, you can go further by tracking your key-words positions and getting daily reports. The reports feature a simple table of three columns – keywords, their Google positions, and competitors’ rankings.
2. SheerSEO
This is another web-based Google position tool that has both a free trial and paid version. SheerSEO comes with a user-friendly interface, tracks multiple keywords positions and offers a few more useful options:
- Keywords and pages suggestions to monitor;
- Ranking history for each keyword and its graphical representation;
- Regular email updates;
- Brief report of Twitter and Social Bookmarking mentions;
- Backlinks and Indexed pages data;
3. ExactFactor
The next checking and comparing Google position tool is ExactFactor. Despite it requires membership, ExactFactor is simple, user-friendly and allows users to:
- check website’s positions across several search engines;
- choose country preferences for each of the engines;
- compare rankings with your competitors;
- set the checking depth;
- get a weekly ranking report;
- receive alerts when SE position is up/down; domain gets in top results, or a competitor gets to the first page, etc.
Summary
To find out which Google position tool is the best choice for you, there is only one real way: have a go with your keywords and websites and decide on the one that suits your needs best.
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{ 2 comments… read them below or add one }
Check out Traffic Travis. The free version can track your positions in Google pretty well.
Cool – thanks for the comment and the resource!