Editor's Note: This is a guest post by Elizabeth Cutten. Please see bio below for more information about Elizabeth.
If you have a website online today and you haven’t started up a blog, you’re already missing out on so many potential future visitors, it’s crazy! I wanted to show you how a blog worked for my business and how the same tips and ideas can work for your business as well.
I don’t care how big your company is, the Internet is a huge marketplace. You can literally reach out to billions (yes, with a B) that want to invest into your products. If you don’t have a blog for your company website, here are 5 reasons on why you should start today.
1. It keeps your website fresh
The best thing about a blog is that it keeps your website fresh. Search engines such as Google love when you update your site. When you have a blog and you post a few times a week, you’re showing Google that you’re active with your site. In return, you can see higher rankings for your site.
2. Rank for more items
The more content that you put out there on the web, the more people that are going to find you. Let’s think of this scenario for a second. Let’s say that you have 5 pages on your site. That’s fairly limited when people are searching for items / information. Now, if you have 1,000 pages, this is going to expand your site to a whole another level.
3. Gain a readership
No matter what industry you’re in, a blog is a great way to show off your expertise, as well as a get a community going. Once you can prove that you know what you’re talking about, you’re going to find that more people are going to trust you. This is a great platform to use to promote future, as well as present products.
4. Great way to connect
When you’re on the Internet, you can meet a lot of other people that are in the same industry. This is a great way to network with others. Link to their blog and try to get a link back. It’s a win-win situation for all. You just don’t want to have the mindset that all competition is going to be bad for your business.
5. Keeps you informed
The thing I like about blogging is that I can learn about what I’m writing about. The more you write about things related to your industry, the more you’re going to absorb. We all know that the more you know about a specific industry, the more people are going to come to you with questions. Again, a great way to push products online.
Even if you can’t post a blog post every week, try and get one up. Platforms such as WordPress make it extremely easy to post your work. Consider doing this with your website, as you won’t be upset with the results in the long haul.
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I agree, blogging is one of the best way to share information and stay well informed as well. Anyone running online business should also thing of running a blog to attract more client. I also feel that there is a little difference between running a blog and running a site but not too different however readers give importance to both. The Internet, the social media is the best thing that can ever happen and doing business has never been so exciting and challenging.